PILOT R&D PROJECT DEVELOPED BY THE SERVICES TEAMS OF ALSTOM IN SPAIN
Barcelona Metro Line 2 will be equipped with smart windows over the next few months. A pilot project developed by the R&D teams of the Services unit of Alstom Spain, which will implement a metro line with “smart” windows for the first time.
During 6 months, the line 2 of the Barcelona Subway, operated with Alstom Metropolis trains, will become a showcase of the project “Wake up my Windows”. This project, promoted by Alstom’s innovation department, aims to improve passengers’ experience. Across the Barcelona city center metro network, these smart windows will inform passengers about places of interest, commutes, weather, tourist info, transport alternatives etc.
The city transport operator, TMB, has received this project with special interest, as its innovative format can not only improve the experience of passengers, but also create new sources of income for the operator, which can offer new advertising formulas and platforms, adapting them to the location of the train in real time.
Passenger experience: a priority
In a context of more competition between transportation modes, passenger experience is essential for operators and a key element to build customer loyalty. Therefore, Alstom has developed innovative technologies and solutions, such as the one that is going to be tested in the Barcelona Metro.
Moreover, a dedicated division for on-board experience promotes these initiatives in all business units.