ICON Multimedia has set up the first pilot of its Comprehensive Communication System, DENEVA, in the old town metro lines (Zazpikaleak) in Bilbao. The modernization of the new dynamic advertising formats is administered by COMUNITAC, whose contents management is carried out in a centralised and real time manner through the DENEVA platform.
This new technology will be introduced as a new communication channel whose displays allow advertising and travel tips displays, letting third-parties exploitation, as well as a more efficient management of alarms and notices. Besides, the digital circuit will integrate the Smart Cities data-entry, including FEVE and Bilbobus intermodal information, own or third-party social networks and cultural information
of the city in several languages.