User experience measurement service based on the electrodermal response

ICON-INNOVACION-Sociograph 1+
ICON-INNOVACION-Sociograph 1+

Icon Multimedia brings a tool to its clients to know the user’s degree of satisfaction in real time, while this interacts with digital posters placed inside of trains, train stations and on train platforms.

Icon Multimedia offers a groundbreaking user experience measurement service based on the study of the electrodermal activity in collaboration with Sociograph; owner of a technology patented at the University of Salamanca and developed and implemented by this expert company in Digital Signage.

Icon Multimedia, therefore, brings a tool to its clients to know the user’s degree of satisfaction in real time, while this interacts with digital posters placed inside of trains, train stations and on train platforms. Such posters broadcast information about the journey, services offered on board, or even, the accessibility or space for user’s comfort.

The Sociograph technology measures, records and processes user’s electrodermal skin response, thus obtaining two signals: attentional levels and emotional reactions. Further, this technology is able to handle both individual and group electrodermal response.

The ‘Global Rider 80’ case study leaded by Telefónica and Yamaha is one of many examples of such application. In this case, the motorcycle rider Hugo Scagnetti’s attentional levels and emotional reactions were monitored in real time during 80 days, while he was travelling 37,000 kilometres by the most connected motorcycle of history.

A business collaboration, ultimately, to exemplify the ongoing bet of Icon Muntimedia in terms of innovation and to offer its clients an exclusive measurement system with the traveller attested with data mining.