THE VIA-MOVIL APPLICATION OF METROTENERIFE UNIFIES, IN THE MOBILE OF THE USER, THE PROCESSES OF SALE, VALIDATION AND INSPECTION OF THE TICKETS.
The railway operator, Metrotenerife, has taken a significant technological leap for the public transport sector with the development and commercial operation of a system of wholly electronic ticketing which is at present unique, known as Via-Movil (https://via-movil.es/), which makes it possible to do without both the equipment for cancelling the ticket in the vehicles or at the stops and the physical ticket of the user.
This innovative system of ticketing is much cheaper and more sustainable than any traditional method for purchasing and paying for tickets, since it only needs stickers to be put in place with the QR code to validate the journey, thus significantly reducing the costs of issue of tickets, the maintenance of the ticketing infrastructure and investment in equipment. Moreover, Via-Movil is an interoperable tool which facilitates tariff integration between different transport operators.
The management and regulation of Via-Movil is located in a central server which guarantees the immediacy of any operation, records all the operator-customer interactions and makes it possible to perfectly segment the use made by each passenger of the service. Via-Movil enables users to buy any ticket on the internet and it is compatible with any other existing ticketing system.
After more than six years operating in the transport network on the island of Tenerife (trams + buses), the application has over 50,000 registered users, a daily demand of 25,000 validations and over 32 million journeys made using Via-Movil since it entered service.